Canon Marketing Plan - 10211 Words

Canon MARKETING PLAN April 15th 2012 Table of Contents Statement of Confidentiality Non-Disclosure 3 EXECUTIVE SUMMARY 4 1. SITUATION ANALYSIS 5 1.1 Industry Analysis 5 1.2 Sales Analysis 6 1.3 Competitive Analysis 8 1.4 Customer Analysis 11 1.5 SWOT Analysis 11 2. OBJECTIVES 12 2.1 Corporate Objectives 12 2.2 Marketing Objectives 12 3.1 Market Segmentation Strategy 13 3.2 Targeting Strategy 13 3.3 Product Life Cycle 14 3.4 Potential Strategies 14 3.5 Core Strategy 15 4. MARKETING PROGRAMS 17 4.1 Marketing Mix 17 4.2 Loyalty Programs 20 4.3 Customer Service Support 20 4.4 Market Research 20 4.5†¦show more content†¦Advanced Smart AUTO now identifies 28 shooting scenes, making automatic shooting even more intelligent. 4. Shoot slow motion video with the Super Slow Motion Movie function and playback at 30 fps. 5. High-Speed Burst mode for capturing sports and action shots. 6. Cool new features like Best Image Selection and Handheld Night Scene, give you greater flexibility when shooting your favorite images. We select the followings as our target markets: 1. The young who have received higher education, and are interested in new technology innovation, as well as pursue individualistic. 2. The middle-aged people(always the female), who have established their occupation and their social status. They purchase digital camera mainly to record their daily life. Distribution channel is the link connecting manufacturers and consumers; Canon is beginning with channel flat to quickly increase market share in China. We select one-level selling method which means that directly through the agents or retailers delivering superior service to consumers. 1. SITUATION ANALYSIS 1.1 Industry Analysis 1.1.1 Market Characteristics Canon has occupied nearly half of the Chinese digital camera market with appropriate 14.5% market share. And our target market China, as a large population of more than 1.3 billion, is developing rapidly recent years. There is no doubt for Canon continuing to regard the large Chinese market as a main potential developmentShow MoreRelatedCanon Marketing Plan10220 Words   |  41 PagesCanon MARKETING PLAN April 15th 2012 Table of Contents Statement of Confidentiality Non-Disclosure 3 EXECUTIVE SUMMARY 4 1. SITUATION ANALYSIS 5 1.1 Industry Analysis 5 1.2 Sales Analysis 6 1.3 Competitive Analysis 8 1.4 Customer Analysis 11 1.5 SWOT Analysis 11 2. OBJECTIVES 12 2.1 Corporate Objectives 12 2.2 Marketing Objectives 12 3.1 Market Segmentation Strategy 13 3.2 Targeting Strategy 13 3.3 Product Life Cycle 14 3.4 PotentialRead MoreThe Role of Situation Analysis for a Marketing Plan1485 Words   |  6 PagesSituation analysis becomes increasing important for a marketing plan development. This essay aims to explain why it is so important and what factors it focus on and finally, a guild list is present and justify for the construction of an effective situation analysis for a Marketing Plan of J Boag Son Brewery. Analyzing situation prior a strategic decision is critical for generating or sustaining competitive advantages, especially when facing the dynamic environmental trend which can affect corporations’Read MoreCompany Description Of Canon Inc. Essay1418 Words   |  6 Pages1. Company Description 1.1 Introduction: Canon Inc. is a multinational corporation which is founded on August 10, 1937 and headquartered in Tokyo, Japan. The Chairman and CEO of the company is Fujio Mitarai and the founders are Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda. They are specialized in the manufacturing of imaging and optical products like cameras, camcorders, printers, photocopiers, steppers and medical equipment. As of December 31, 2013 Company recorded 26,114 employeesRead MoreCanon Business Analysis1340 Words   |  6 PagesCase Study: Canon - Competing on Capabilities Introduction In 1925, a German camera maker named Oskar Barnack, developed a new, ground-breaking camera called the Leica. It was not until 1933 that a company responded to the success of Barnack’s creation and produced their own 35 millimeter version of his innovative design. Thus was born the Canon Company. By the 1950’s, Canon attained the title of leading producer of cameras in Japan. Since that time, Canon has made it a point to expand and diversifyRead MoreHow Canon Created The Sustainable Competitive Advantages Based On Resource Based View1603 Words   |  7 Pagessituation, but also a useful tool for managers to have better strategies for future growth (Grant, 2013, 112-113). Canon is an extraordinary example of using the resources and capabilities theory to contribute its success. Producing a new product and promoting in the market successfully while Xerox is a strong competitor is extremely difficult. Originally a small organisation, now Canon has become the second largest copier distributor with revenue of $5 billion (C1038). However, managing resourcesRead MoreValue Chain for Canon Cameras1250 Words   |  5 PagesPrimary Value-Adding Activities for Canon  Part 1 (Person C) As we can see from the complete value chain above, the primary value adding activities consist of inbound logistics, operations, outbound logistics, marketing and sales and service. For the purposes of this analysis, the value chain for Canon’s digital cameras will be isolated from other company divisions for analysis. Inbound Logistics Most of Canon’s manufacturing subsidiaries related to the production of their cameras are locatedRead MoreCanon Xerox Marketing Strategy 1970s1473 Words   |  6 PagesMarketing Case Study Reoport - Canon The report analyses the success factors of Canons business during their globalization in 1960s and 1970s, then next discusses the recommendation for Xerox to combat Canon. The report consists of the following sections. • Background of the Company Ââ€" history / products • Canon Strategy • Strengths of Canon • Weaknesses of Canon • Introduction to Xerox • Xerox Strategy • Recommendations for Xerox Background of the Company Canon started its business as a cameraRead MoreSwot Analysis of Canon Inc.1106 Words   |  5 PagesSWOT Analysis of Canon SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tool often used to highlight where a business or organisation is, and where it could be in the future. It looks at internal factors, the strengths and weaknesses of a business, and external factors, the opportunities and threats facing the business. The process can give you on overview of where the business, and the environment it operates in, is strategically. This is an important, yet toRead MoreCanon Business Case2082 Words   |  9 PagesAnalysis 3. Canon Hybrid DSLR Features 3.1 Introduction to the new product 3.2 Marketing objectives 4. Market Segmentation 4.1Consumer Market Segmentation 4.2 Marketing mix 4.2.1Product 4.2.2 Pricing Strategy 4.2.3 Distribution Strategy 4.2.4Promotional Strategy 5. Financial information 5.1 Budget 5.2 Sales Projections 6. Reference 7. Appendix Executive Summary The corporate objective is to make Canon a truly excellentRead MoreUBTKM 1013 OCT Tutorial Questions1058 Words   |  5 Pagesï » ¿MARKETING TUTORIAL Tutorial 1 To discuss administrative issues and general discussion about unit plan, marketing concepts, study method with students. Tutorial 2 (Chapter 1) 1. Explain the concept of marketing. What are some common misconceptions about marketing? 2. Describe the significance of the shift from transaction-based marketing to relationship marketing. When does relationship building begin? 3. Define marketing myopia, and describe how a company can overcome a myopic view. Give

Research Paper On Legislative Branch Law Making - 881 Words

That is a very good question do Russia, Iran, and north Korea under think our branch for our executive branch power on legislative branch law making. I do believe so because it is showing that one person can say yes to this certain law that this branch wants but if the other branch doesn’t want it they can veto it, so it will not become a law. President Trump has signed the new law sanctions against Russia, Iran, and North Korea but he couldn’t even deny signing it even if he wanted to. Like for example â€Å"The president is required to notify Congress before making any alterations to Russia sanctions policy, and lawmakers then have 30 days in which they can block the president from implementing those changes. â€Å"So, as you see even if the†¦show more content†¦When Mexico sending its people, they are not sending their best...They are bringing drugs, they are bringing crime, they are rapist. And some, I assume are good people. This saying by our presiden t is just outrageous that is why Im kind of glad that he doesnt have full total control over ever last thing because as a president he need to be willing and ok with every single state, and country because he is representing the entire country of The United States so when other countries see us they see our president and would believe we all just like him. And that’s definitely not the case because each person in America is very different and do not act like that man. This will probably mess up the country way more than one because what if the country goes through depression or some even worse like another World War and no other country would want to help us in that time of need because on what the president may have said. Definitely Mexico will not want to help and there one of our greatest allies because our agreement in the North American Free Trade Agreement (NAFTA). Now as you see my point of view of the whole entire situation. I do support that the legislation can possibly veto proof any kind of bill that President Trump may have wanted so he doesn’t have all theShow MoreRelatedThe Role of Government in Policy-Making781 Words   |  4 PagesThe Role of Government in Policy-Making Holly Regan HSM/240 January 26, 2014 Terra Harris The Role of Government in Policy-Making There are three branches of government established by the U.S. Constitution which are: the legislative branch, executive branch, and the judicial branch. The purpose for these three branches of government is to establish the individual and combined powers of each branch, while reserving the rights of each individual state in the union, (Buzzle, 2014. The outlineRead MoreEssay on The Creation of Public Policy1178 Words   |  5 Pages This paper is about how our government forms and decides to create public policy through the interaction of the branches, the influence of political parties, and the effects of media. So what is public policy? Public policy is the action taken by the government to make changes for the better. As the paper goes on one will learn about this even further throughout it. When dealing with public policy and how it is created one must know how the idea is even brought up and put into motion. AnyoneRead MoreHow The Iroquois Confederacy Helped Shape The New Law Of The Land Back1089 Words   |  5 PagesAmerican government is ran today were all ideas brought from where ever the â€Å"Americans† came from? Very possible, but in a recent conversation with a peer who was helping me come up with a great topic for this research paper we came across the topic of how the Iroquois Confederacy helped shape the new law of the land back in the 1700s when the constitution was written in Independence Hall in Philadelphia (history.com). What is the Iroquois Confederacy? 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This will be better for managers in human resources who can better manage their workers by following and using the legal system. If human resource managers enforce the legal system in the workplace effectively they will have a competitive advantage. An enforcementRead MoreAnalyzing Mexico And United States:. History, Political1432 Words   |  6 Pagesthe United States of America through the establishment of the Treaty of Guadalupe Hidalgo. The Treaty of Guadalupe Hidalgo ended the war, and Texas moved separating itself from Mexico.  The Constitution of Mexico establishes a social reform on labor laws and provides a free and even social or political culture, promises the return of lands to the native people, separates church and state, and promises a stable and consistent economic and educational reforms(history.com Staff, 2010). The cre ation ofRead MorePolicy Analysis Of The Affordable Care Law1445 Words   |  6 PagesAFFORDABLE CARE LAW Healthcare policy analysis has been a debate for citizens and government officials. The policy was initiated as a start to healthcare reform in the U.S. Initiated in 2010, by President Barack Obama the Affordable Care Act (ACA) was on its way to redeveloping the function of the healthcare field. The ACA puts people, families, and businesses in charge of their healthcare. All three branches (Legislative, Judicial, and Executive) had a part of the creation of the law and experiencedRead MoreRussian And American Political Systems1572 Words   |  7 PagesPOLS 3190 - Research Paper for Group Presentation 3/3/2015 Russian and American Political Systems in Comparative Perspective Russian and American political systems are alike in the perspective of comparison. Both governments provide a framework for three branches of government: the executive, the legislative, and judicial. 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Informal Speech Outline Free Essays

First Man in Space Topic: Yuri Gagarin General Purpose: To inform Specific Purpose: To inform my audience about first man who escaped Earth’s gravity and appeared in space. Thesis: Gagarin was to be the very first man being in space. Introduction Attention Getter: What would you think if I ask who was the first man in space? First idea is Neil Armstrong? Isn’t it? But what if I say that there was cosmonaut from Soviet Union who traveled in space one year earlier? Significance of Topic: Sounds not familiar? Soviet cosmonaut Yuri Gagarin made history on April 12, 1961 when he became both the first person in the world to enter space and the first person to orbit the Earth. We will write a custom essay sample on Informal Speech Outline or any similar topic only for you Order Now Establishment of Ethos: Since childhood, this man was a hero of mine that’s why I decided to investigate his biography more detailed. Thesis: Gagarin was to be the very first man being in space. Preview Statement: So today we will go on tour to the spacecraft and take a look at Yuri Gagarin’s life background, his road in becoming a cosmonaut, and the historic flight itself. (Transition: So let’s start our trip by finding out Yuri Gagarin’s life background. Body I. According to article â€Å"Life and Death of Yuri Gagarin† published in Engineering and Technology magazine on April 2011, Yuri Gagarin was born in March 9, 1934 in a small village west of Moscow in Russia (then known as the Soviet Union). Yuri was the third of four children and spent his childhood on a collective farm where his father, Alexey Gagarin, worked as a carpenter and bricklayer and his mother, Anna Gagarina, worked as a milkmaid. A. Like millions of people in the Soviet Union, the Gagarin family suffered during Nazi occupation in World War II. After a German officer took over their ouse, the family constructed a small mud hut where they spent a year and nine months until the end of the occupation. 1. Life was difficult during the war and the Gagarins were kicked out of their home and moved to another city. B. When Yuri was fifteen he entered a vocational trail and learned to be a metalworker. 1. In two years as the best student he was sent to continue his study to Saratov high technical school. a. While studying there, he joined the Aero Club where he trained to fly an aircraft. b. This hobby predetermined his future charge; Gagarin decided to devote his life to aviation. C. In 1955 he enrolled into the Russian Air Force and two years afterwards graduated with honors from the Soviet Air Force Academy. 1. However, while Gagarin enjoyed being a fighter pilot, what he really wanted to do was to go to space. a. Since he had been following the Soviet Union’s progress in space flight, he was confident that soon they would be sending a man into space. b. He wanted to be that man. (Transition: Now that we know life background of Yuri Gagarin, lets move to a how Yuri became a cosmonaut. ) II. His desire was so strong that in 1960 he applied to be a cosmonaut. A. According to â€Å"First man in space† published in About. com on May 5,2010, Yuri Gagarin was just one of 3,000 applicants to be the first Soviet cosmonaut. 1. Out of this large amount of applicants, just 20 were chosen and Gagarin was one of the 20. B. During the extensive physical and psychological testing required of the chosen cosmonaut trainees, Gagarin excelled at the tests while maintaining a calm behavior as well as his sense of humor and readiness to the upcoming flight. 1. Later, Gagarin would be chosen to be the first man into space because of these skills. (Transition: Now lets take a look at the historic flight itself) III. So on April 12, 1961, Yuri Gagarin boarded Vostok 1 (the name of the spaceship) at the Baikonur Cosmodrome located in Kazakhstan. A. Although he was fully trained for the mission, but no one knew if it was going to be a success or a failure. Gagarin was to be the very first human being in space, truly going where no man had gone before. B. Gagarin was rocketed into space, using an automated system. 1. Gagarin was not given the control to the spacecraft during his mission because scientists were worried about the psychological effects of being in space; it wasn’t discovered by that time. C. After entering space, Gagarin completed a single orbit around Earth. The spaceship’s top speed reached 17,600 miles per hour. At the end of the orbit, spaceship reentered the Earth’s atmosphere. 1. Gagarin was in space exactly 108 minutes circled the entire globe. 2. Right before he landed, a farmer and her daughter spotted Gagarin floating down with his parachute. a. Once on the ground, Gagarin, dressed in an orange spacesuit and wearing a large white helmet, Gagarin terrified two women and it took him a few minutes to convince them that he is a human, not an alien and to direct him to the nearest phone. D. For this accomplishment Gagarin was awarded medal and title hero of Soviet Union. 1. Yuri Gagarin’s successful flight into space paved the way for all future space exploration. Conclusion Summary Statement: So, now you know a life background of Yuri Gagarin, his road in becoming a cosmonaut and his historic flight. References Bizony, Piers, (April, 2011). Life and Death of Yuri Gagarin. Engineering Technology. 31 (2), pp. 35-37 Rosenberg, Jennifer (May 5, 2010). The First Man in Space. Available at: http://history1900s. about. com/od/1960s/a/yurigagarin. htm. Last Accessed March 15, 2013. How to cite Informal Speech Outline, Papers

Bhel Report free essay sample

COMPANY PROFILE †¢Background Management †¢Values, Mission Objective †¢BHEL’s product profile †¢Financial profile of BHEL †¢Shareholding pattern BHEL AN OVERVIEW BHEL is the largest engineering and manufacturing enterprise in India in the energy related infrastructure sector today. BHEL was established more than 40 years ago ushering in the indigenous Heavy Electrical Equipment industry in India, a dream which has been more than realized with a well- recognized track record of performance. It has been earning profits continuously since 1971-72 and achieved a sales turnover of Rs 14525 Crores with a profit before tax of Rs 2564 Crores 2005-06. In 2007 BHEL has achieved an all time high turnover of Rs 18739 crores, notching a growth of 29% over the previous year. Net profit has soared by 44% to 2415 crores over 1679. 2 crores of last year. BHEL has been paying dividends over a quarter century and in line with the excellent performance during the financial year 2005-06, an all time high dividend of 145% has been paid. We will write a custom essay sample on Bhel Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page BHEL caters to core sectors of the Indian Economy viz. Power Generation and Transmission, Industry, Transportation, Renewable Energy, Defense, etc. The wide network of BHEL’s 14 manufacturing divisions, 4 power sector regional centers, 8 service centers, 15 regional, offices and a large number of Projects Sites spread all over India and abroad enables the Company to promptly serve its customers and provide them suitable products, systems and services-efficiently and at competitive prices. BHEL has already attained ISO 9001 certification and all the units/divisions of BHEL have been upgraded to the latest ISO-9001; 2000 version quality standard. All the major units/divisions of BHEL have been awarded ISO 14001 certification for environmental management systems and OHSAS 18001 certification for occupational health and safety management systems Major Miles stones in the history of BHEL †¢FEB. 1947 – The planning board felt the need for electrical machinery in India. †¢MAR. 1948 – Sir J. C. Ghosh set up heavy electrical generating equipment factory in the state sector. †¢JAN. 1955 – S. A. Gadkary committee reiterates the need for heavy electrical factory. †¢AUG. 1956 – Heavy Electrical (Pvt. ) LTD, was incorporated which was later renamed as HE (I) LTD. †¢NOV. 1964 – Bharat Heavy Electrical Ltd, was established and plants at Haridwar, Hyderabad Trichy were set up. †¢JULY. 1972 – Action committee of public Enterprises recommends integration. †¢JAN. 1974 – HE (I) LTD and BHEL were formally merged and the corporate plan of the company was prepared. JAN. 1980 – BHEL was set up 3rd generation plants at TRICHY – steel tube plant HARIDWAR – casting and forging plant JHANSI – transformer plant †¢In 1982- BHEL also entered into power equipments, to reduce its dependence on the power sector. So, it developed the capability to produce a variety of electrical, electronic and mechanical equ ipments for all sectors, including transmission, transportation, oil and gas and other allied industries. †¢In 1992, During the year, 10 thermal sets, 2 gas sets and 11 hydro sets were commissioned. Government of India’s liberalization policy and disinvestments policy on its pattern of shareholding in PSUs. †¢In 1994,- During the year the company established Asia’s largest fuel evaluation test facility at Tiruchi The Company commissioned ten industrial power plants resulting in power generating capacity addition of 293 KW’ †¢In 1995, The country’s premier state owned undertaking, BHEL, has commissioned India’s first 250 mw capacity thermal generating unit at Dahanu power station in Maharashtra.